Samsung Mobile is Polite In Public at Bumbershoot!
EVENT MARKETER MAGAZINE
October 15, 2008
Bumbershoot in Seattle/Samsung
The independent spirit spawned nearly 20 years ago by Seattle’s grunge movement still lives on at Bumbershoot—one of the nation’s largest arts and music festivals. In the shadow of the Space Needle, sponsoring brands set up camp in an effort to grab a few minutes with finicky music lovers between performances by emerging artists and indie favorites, including this year’s headliners, Beck, Band of Horses, Stone Temple Pilots and Death Cab For Cutie. EM grabbed an umbrella and a coffee mug and traveled to Seattle for Labor Day weekend to bring you the event’s greatest brand activation hits.
Presenting sponsor Samsung Mobile leveraged one of the best locales at the festival by turning its tented experience into another busy music venue called the Sound Lounge. Inside the 30-by-45-foot space, mix masters from Scratch Academy played throughout the day, drawing healthy crowds and even a few impromptu dance parties on the lawn just outside the tent.
The high point of the Lounge experience was the photo activation where consumers could dress up in rock star gear, pose for a shot and then, eight seconds later, take home their photo in a branded sleeve. The nifty touch screen photo management console called the Robot color corrected the shots and let folks check out their snapshots instantly. Photo activation: LVPhotoParty, Las Vegas; Polite In Public, Los Angeles.
